Graphic Banners are purchased on a "CPM"
(Cost Per Thousand) basis, with discounts for higher volume buys.  You can buy a certain number of "impressions" per month, which are spread across the full 30 days, as opposed to running out all of your impressions at once. You can change your banners as often as you like, to try different graphics.

Rates
$25 = 50,000 
$50 = 125,000
$100 = 300,000

Specs
Image type: GIF (animation ok)
Image size: 468 pixels wide by 60 tall
File size: 35k max, 25k recommended
Submission: email attachment or web url
Links to: any web page starting with http://

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