I was somewhat of a cable & wire agnostic until recently. I knew they made a difference. I just didn't want to go down that rabbit hole, especially considering the cost of better cables.
Dame fortune smiled on me, however, and I was able to pick up two nice pairs of Cardas Neutral Reference interconnects and speaker wires. I was very surprised at how they made things sound so much better. Fuller, more fleshed out. More detailed. Better in every musically important way. Plenty of detail, plenty of air, tone, soundstaging, deep bass, "meat on the bone" and beauty. I'm now a big Cardas fan. I'm not saying there aren't good alternatives, but consider that the NRs are nearly 20 years old... Just sayin'...