Wireworld, Aurora 7 - 2M Power Cable, Demo & Dealer Warranty!

Kaplan Design former Wireworld dealer 2010 - 2016.

No Original Packaging - Demo Cable!

Wireworld Aurora 7, 2M Power Conditioning Cable - is equivalent in sonic performance to Gold Electra 6 Power Cable.

Rated 8/10: Some of the Black Paint on the Plastic Male Plug has worn off, and there's two small marks on the cable see Pictures.

Payments Accepted:
PayPal with 100% Positive Feedback Only.
Fees 3% US and 3.5% International to Canada Only
International Transactions - Bank Wire Transfer only + $15.00 Bank Wire Fee
US Only with No Feedback Chase Quick Pay No Fees or PopMoney No Fees

California Sales Tax:
Shipping or (Local PickUp 9%) to all California Addresses will be taxed at your City/County tax rates from 7.5% - 10.50%

SHIPPING:
US - FedEx or UPS
Outside Canada DHL is the most cost effective 3 day delivery compared to UPS International. Not all Packages can be shipped USPS Express Mail MAIL!
(I won't reduce Customs AKA Duty Value) or UPS Standard or Expedited (No FedEx!)

Reprinted from Wireworld website:

By adding silver to the Stratus 7 design, Aurora 7 provides greater refinement in tone color and imaging precision. Aurora 7 provides a great way to enhance the performance of your Audio and Video systems.

Stratus 7: A perfect choice for entry level music and AV systems, Stratus 7 makes surprising improvements in clarity and dynamic impact.

DESIGN: Fluxfield Technology
SIGNAL CONDUCTORS: Qty: 20 Gauge: 12AWG | 3 sq. mm
CONDUCTOR MATERIAL: Silver-clad OFC
INSULATION: Composilex 2
PLUG CONTACTS: Silver-clad Copper Alloy
NOTE: Globe-Grip plugs

Reviews

Wireworld's AC Power Cords: a Review
by Max Dudious

Hi-Rez and Sweetness Too?

Wireworld breaks down the usual conundrum of less highs or cleaner noise. According to Salz, "… an ideal power cord would pass only the 50Hz or 60Hz AC power, while blocking all other frequencies, to prevent power line noise and harmonics from degrading the sound and imaging quality of the system." I have found by my primitive test methods (observing by eye instead of ear) that my video images clean up with any of Wireworld's cables, compared with the stock cord, after I kludged together a receptacle for the IEA plug that terminates all Wireworld's AC cords. With Salz-designed AC cords powering my Sony Bravia video monitor, the results are less-fuzzy, cleaner, more three dimensional (spectacularly, even in black and white) images with clarity in proportion to the sophistication of the metallurgy employed in selecting the conductors.

The Wireworld House Sound

What does it sound like? You might well ask. As you might guess from what I've been saying, it sounds pretty damn good. It has incrementally removed all the bad shit; the veils, hash, grainy imprecision, loss of focus, colorations, all of which (on a good system) are noticeable by their absence. There are no higher highs, or lower lows, but I do hear sweeter highs and more textured lows. Human voices are not made more beautiful, but I hear them as if in a more relaxed mode. It's important to know the difference between a straining soprano recorded accurately on a CD, and a relaxed soprano appearing to strain through a "straining" audio playback system. The differences are subtle but real, like the differences in different vintages (1998 or 2002) of wine from the same winery, like aerated and non-aerated wine from the same bottle. (Wine lovers: see the Vinturi at the better wine shops! Through the Vinturi, I've never seen wines age faster.)

The Wireworld AC cord seems to have revealed the merits of my system's sound as having great clarity, freedom from annoying veils, hash, and subsequent colorations, which usually means greater ease of presentation with fewer moments of discomfort, as when a violinist gets to sawing away and scrapes too much causing that chalk on a blackboard moment. Along with that is the illusion of greater spatiality, like sounds arising from the rear of the symphony orchestra's inky blackness ("There! I've said it!"), or the distinct placement of various jazz instruments within the soundstage of a studio recording. To recognize these improvements requires of the listener some experience with looking for such differences, otherwise he/she will have no frame of reference or a shared vocabulary to talk about such things with an audio buddy. And each of these "improvements by subtraction" is to be found in increasing quantity as one goes up the price ladder. The differences are subtle but noticeable, maybe not so much as from step one to step two, but certainly from step two to step four or five. Right now I'm using in my reference system silver-plated copper, 6 nines purity, Ohno Continuous Cast AC cords on my Marantz 8260 SACD player, my Parasound JC-2 Halo preamp, and my pair of JC-1 Halo 400 Watt mono-blocks. I'm sure there might be a tad more clarity, perhaps sweetness I can get out of the system, but, I can't afford four solid-silver, OCC, Wireworld's best AC cords. This way madness lies.

The funny thing is, as I used more Wireworld interconnects, speaker cables, and AC cords, I found myself listening at a lower gain position on my preamp. I'm not sure exactly how it works, but I appear to be having less lossy connections between the components of my system. I know it's an illusion of sorts. I mean, I still like to listen at concert level facsimile levels. But I've been able to back off from 12 O'clock to 10 O'clock on my volume pot. So the evidence for my system's being less lossy is there, and all I've changed is the wiring. Q.E.D. Whatever.

I can tell you this: I thought I had pretty good sound before introducing Wireworld's second-best AC cords. You know what a Class A system sounds like from audio shows or boutiques, right? I must have had only a Class A-. I now get freedom from perhaps a half-dozen specific, if at a low-level of irritation, anomalies that irked me; glare, metallic female voice tone, imprecise imaging, less textured bass, excessively sibilant bowing sounds, and too sibilant pronunciation of dental consonant clusters. All of these I found were on some recordings, and not all the time. I figured they were faults in my home brew crossover networks, or of the drivers in my home-brew speakers, or of the level at which I like to listen. It turns out they were in my AC cords. Mind you, not in my interconnects, or loudspeaker cables (which I'd have guessed have a more direct input to my signal), not in my CD player or my LP player, but my AC cords were keeping me up at night—wondering.

So, if you want to move your system up a notch or more, consider Wireworld's AC cords. They are the only cords I know-of that have departed from the me-too mindset of the industry. I'm kinda-sorta certain they will be two notches better than any AC cords you'd get with most gear, and one notch better than most similarly priced after-market AC cords. If you're willing to take a flyer with even one $99 AC cord, go to the website (below) and surf to find their dealer list. If you are interested in their whole line, go to www.wireworldcable.com and read on. I believe David Salz is at the cutting edge of wire technology, and I endorse Wireworld products across the boards.

Of course, whichever dealer you go to, tell ‘em Max Dudious sent ya.

NOMONO

By Kurt Lassen

Oh, baby, baby, it’s a wild world It’s hard to get by just upon a smile This is a band that I can remember as some of the first music that was a focal point in my world - and on my turntable. To a teenagers ears the words don’t always make sense, but then imagination can take over. So “Wild World” can easily become “Wire World,” or was it vice versa? Cat Stevens recorded this song as one of two love letters to his then girlfriend, Patti D’Arbanville. I can easily relate to how he felt, as I share a similar love, but for the Aurora 7 Power Cord.

Different
Wireworld is an American cable manufacturer, and on their website you can see an impressive range of cables. Aurora 7 is structured in a different way than conventional power cables that you are used to. You can compare them with roller blades, where you can either run side by side or with the wheels in front of each other. Wireworld’s President and designer David Salz designed his power cables with two flat sections side by side. His reference for audio cables is NO CABLE and for many years he has tested his audio cables comparing them to extremely short connections between components. For interconnects, this can be accomplished by docking pre and power amps back to back, thereby avoiding cables. The discovery of this testing method started David Salz career in cable design many years ago. But the function of power cords is to filter, which is the opposite of audio cables. Wireworld believes that a power cable should filter anything above 50 and 60 Hz. To achieve that goal, David Salz learned to use perfectly quiet battery power as the sonic reference standard for developing power cords. That objective listening test led to the development of the power cord design he calls Fluxfield Technology and the Composilex 2 insulation material used in their power cords.

In the middle
There are five Series 7 power cords, called Stratus, Aurora, Electra, Electra Silver and Platinum Electra. The only difference is in the conductor material, and thus neither in insulation or connectors. It should also be mentioned that the plugs are welded on, and not easily dismantled for experimentation with other connector types. These American power cords use a radically different structure than other power cables and they also perform on a completely different level. And compared to the price / quality scale, they are really hard to beat. Our listening comparisons showed that especially the precision in the left / right sound stage was significantly better defined with the Wireworld cable than with other existing power cables. When we switched to others like Ansuz or Nordost, the soundstage still had width, but never with the separation across the stage of the Wireworld Aurora 7.

Conclusion
We got a lot of precision and musical joy when Aurora was in the chain. And this was a great surprise when compared with cables at 10 times the cost. It is incredible that Wireworld has not previously taken a foothold in Denmark or Scandinavia. This can and should be thus changed.

Kaplanhtesign Authorized Dealer for:
Acoustic Revive
Arcolink
Clearaudio
Eventus Audio
Hanss Acoustics
Linn Records
Lumin
Musical Surroundings
Quicksilver Audio
Oyaide
PranaWire
Symposium Acoustics
Yarlung Records